What do bees have to do with canned cocktails?
Well, the fruit juices that we use to create the flavors in our cocktails wouldn’t exist without bees. Nor would 1/3 of the foods we consume. That is why Better World Spirits is committed to reviving the native bee population.
For every cocktail purchased, we will donate 5% of profits to restoring bee habitat.
We tend to not value the services nature provides, like bees, who do a lot of the work for our agricultural system. That is until we notice our crops are not producing as much as they used to. Only then do we pay attention.
Since the use of pesticides increased in the 50s, our crops have grown significantly, thus putting more demand on the bees. The high pesticide use, coupled with monoculture farming practices have created environments that host pests and diseases that contribute to the decline in bee populations.
Planting native bee habitats encourage bee populations to get to work doing what they do best: pollinating.
Modern agriculture relies heavily on the use of pesticides. One in particular called neonicotinoids is a class of insecticides that are highly toxic to honey bees and other pollinators. When bees take in the nectar from a plant, they are then dosed with a toxin that can disrupt bees’ reproduction, mobility, navigation, feeding, foraging, memory, learning, and overall hive activity.
Honeybees and other pollinators provide invaluable services to our food system by assisting in the production of $20 to $30 billion worth of agricultural crops in the US in 2010. That is one-third of everything that we eat.
Approximately 90 percent of all flowering plants require pollinators to survive and planting bee attractants like wildflowers help bee survival immensely by providing a year-round source of food. By committing to planting pesticide-free wildflowers with every purchase, we can work together to help both our food system and the bee population thrive for years to come.